Brand content

For five years we have continuously been developing the Liechtensteinische Landesbank brand further. Topics communicating our brand image are featured in all the important Liechtenstein and Swiss financial newspapers and business journals, in which we position ourselves as private banking partners for wealthy clients. The story behind our brand image reads «simply more»: happiness means receiving more than you expect. In 2012, the campaign behind our image advertising was entitled «Einfach mehr Erfahrung» (Simply more experience). Our images refer to personal moments in which our clients feel secure in the certainty that they can rely on our experience for generations to come. Relations built on trust that have grown over time have been the basis for the LLB Group’s business operations for more than 150 years.

This is also true for our subsidiary Bank Linth with its 164-year tradition. As the first financial institution in Switzerland, Bank Linth consistently meets its customer needs through «simplicity in banking». Excellent service, clearly and comprehensibly communicated, turns clients into equal partners. In 2012, Bank Linth embarked on an image campaign under the heading «Richtig einfach» (Truly simple) and surprised its private and corporate clients with uncomplicated and sensible financial sector solutions. The idea behind the campaign is to offer individuals clarity and comfort and to save them time in a world that is becoming increasingly hectic and more complex. At the same time, the Bank enters into a dialogue with its clients via an online platform www.richtigeinfach.ch and spotlights the topic of simplicity from various angles.

The twenty-first century is marked by the Internet. The LLB Group sees the future in the interconnectedness between the online world and its branch concept. The new bank branch in Eschen (FL), which was opened in December, takes this into account. Through natural daylight, clear architectural forms and an open design, LLB presents itself as a bank that interprets tradition anew. In a globalized and interconnected high-tech world, the Liechtensteinische Landesbank brand stands for trust built over generations paired with exceptional advice. This is also true for the modernized Bank Linth branches in Rapperswil, Altendorf and Pfäffikon, in which the consultation zones have been transformed into open meeting places for clients and advisers.

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