Brand strategy

The brand Liechtensteinische Landesbank connects us with our clients and within our Group of companies. As a universal bank we are partner of the Principality of Liechtenstein and its people. Simultaneously, with our subsidiary Bank Linth, we are also partners of the economy and society in the region of eastern Switzerland. On the one hand, we stand for the region and its culture. Moreover, with our focus on private banking, we are growing in Switzerland and expanding into new markets worldwide. On the other hand, we are globally active partners. As partners, we are performance oriented. We consider ourselves responsible for each and every client and the way we deal with resources and risks. We listen, find solutions and show options. We provide security and facilitate progress. We are a strong partner of our shareholders, clients and employees.

Trust and responsibility form the basis for cooperation that creates added value. Both profitability and individuals are vital to us. Our actions are personal, authentic and committed. Our employees are our brand’s most important ambassadors. They live our values both inside and outside of our Group. They are our brand’s advocates, providing assistance, information and advice. The excellence of their work performance can be measured. The Liechtensteinische Landesbank brand motivates people to work for us and develop their talents. Our brand’s design reflects our open approach to the changes that characterize our times. And, because of that, it has become the centre of our corporation.

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